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What is Micro Influencer Marketing?

Micro Influencers, Macro Reach.

Micro influencer marketing is simply influencer marketing on a smaller scale. Unlike traditional influencers, micro influencers have a more modest number of followers, typically 1K-10K. The difference is, with Micro Influencers, their followers engage more. They comment, like, and share more organically, because they’re genuinely interested in what their friend, aka Micro Influencer, is up to.

Better Engagement, Better Results.


Markerly studied Instagram engagement and found a surprising trend: As an influencer's number of followers increases, their number of likes and comments from followers decreases. In its analysis, Markerly determined the following: 

1.7%

Engagement for users with 1-10M Followers

2.4%

ENGAGEMENT FOR USERS WITH 10K-100K FOLLOWERS

4%

ENGAGEMENT FOR USERS WITH 1-10K FOLLOWERS

8%

ENGAGEMENT FOR USERS WITH less than 1K FOLLOWERS

Connecting brands with real people. 

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